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This is a much better way to look at it. To build a robust ecosystem like Justdial (which also includes delivery/fulfillment elements like Porter or Dunzo), we must map the technical tasks to the Business Personas who will actually use the software. Here is the backlog organized by Business Persona , with specific tasks for your BA, FE, BE, and DB roles. 1. Persona: The Consumer (End User) Goal: To find, book, and track services/deliveries easily. Technical Role User Story / Task Business Analyst Define the search-to-checkout journey, including guest checkout vs. registered user flow. Frontend Developer Build a mobile-responsive search interface with location auto-detection and category filters. Backend Developer Develop a "Smart Search" API that integrates with a search engine (Elasticsearch) for fast results. Database Developer Optimize Geospatial indexes (PostGIS) to ensure "services near me" queries return in <100ms. 2. Persona: The Provider Admin (Business...